Childhood obesity, junk food and advertising
In today’s world the influence of mass media in the population is impressive, especially in the lower age groups. Obviously the item of junk food does not ignore this, and the amount of advertising that is displayed on television about it is huge, especially at times when children watch television.
This happens on a global scale, of course, but in some countries the authorities are aware of the situation and decide to take matters into. The case of England is one of them.
This country is a very interesting happening. Due to the overwhelming amount of advertising material on the junk food that goes on TV, the Labour Government has decided to send a warning to restaurants with serious scrap bans on the matter.
The famous “White Paper” of the Labour government is the text that imposes these prohibitions, and the fear of several fast food outlets.
Given this context, fast food outlets have reacted unusual, but very smart. They have decided to cut themselves with such advertising their products, and Kraft eg Walkers greatly reduced the fat in their products , while McDonald’s has included salads on their menus.
Furthermore, of 44 336 advertisements broadcast on television during children’s programs has been passed to the figure of 34 703, which implies a reduction of 20%.
Not sure if that speaks well of the Labour government or the local junk food . The fact is that the results are obvious, and this shows that if measures are taken seriously it is possible to combat childhood obesity .